Paula’s principle: When Paula and Peter are mirrored

Many years ago, a series of circumstances that started with one of my husband’s Eurostar journeys and a conversation he started with his train neighbour, commenting on the French elections and Sarkozy’s arrival in power, passed through a beautiful summer evening in a Parisian attic, led me to meet the author of the book “Paula’s […]

“Less is more” but what a struggle!

Instinctively, when I started writing this blog post, my first reaction was to go in search of other sources, other material that could help me enrich my ideas. How Klotz’s book came about And I find it really hard to think of enrichment in any other way than adding more reading to multiply my thoughts, […]

IKEA effect: when work leads to love

The IKEA effect   The title of this week’s bias recalls the research conducted at Harvard by M. Norton, D. Mochon and D. Ariely. Ariely, in which the participants were asked to assemble products, fold origami and build Lego elements. This study showed how, once the assemblies were produced, the estimated value of their work […]

The Barnum Effect

During the past year, which has been very special, we have been studying intensively and creating new partnerships. Unconscious bias   We are about to launch an important project on the subject of unconscious bias, heuristics, illusions and fallacies, together with our partner BB7. It is a game to learn in a fun way how […]