Organisational Purpose: Starting with Why

Purpose is a powerful way of motivating people for action; of clarifying the ultimate goal your organisation is setting for itself, the primary “Why” that won’t change even if you might pivot several times on your “What“, and perhaps your “How“. In this short video, we bring together several approaches to Purpose-lead organisations, in order […]

What being Purpose-led really means

Over the past few years – and we should all be grateful for it! – there has been an ever stronger emphasis on becoming a Purpose-led organisation, and for leaders in those organisations to lead with/from purpose.   Purpose: the new key to unlocking organisational performance?   The rationale is simple: if you are clear […]